Retail and stockists
Bring BRiiNE to your fridge.
Premium Sparkling Hydration Beverage for Everyday Life, in a white can with a fish on it.
Real videoCans produced: 24,000. The fish is keeping count.
First production run. As of October 2026.
Approved by Christian, Oct 30
The idea
The fridge isn't broken. It's lacking nuance.
A beverage people can place
Sparkling water with a purpose. It makes sense at a café table, a desk or the clubhouse.
A can and a fish people remember
A white can, a fish with opinions and a line that gets noticed: you look dehydrated.
A founder story in one sentence
Luke wanted a sparkling beverage for everyday life that he'd actually reach for, so he made it.
Where it fits
Anywhere people stop for a beverage.
Cafés and roasteries
Next to the coffee, for the second order.
Bars and hospitality
Something to order that still feels like a choice.
Spas and Nordic spas
Refreshment that suits the setting.
Golf and country clubs
The cart, the clubhouse, the ninth hole.
Offices
The fridge everyone visits at three in the afternoon.
Specialty grocery
A beverage worth keeping in the fridge at home.
The brand
Not just a SKU.
Every case comes with a whole world: the can, the fish, the voice and the evenings.
Real photoThe white can
White, easy to spot on a shelf, with a fish on the back.
Real photoThe voice
You look dehydrated. Flip before you sip. Hydrate like a fish.
Real photoThe evenings
By BRiiNE: people make something, learn something and meet someone.
Proof so far
Early days, real places.
Events so far
Pizza-making and Cupcakes and Cocktails.
First production run
1,000 cases (24,000 cans).
Why stockists reorder
Built for the second order.
PLACEHOLDER – awaiting Christian: the line above says stockists reorder: confirm at least one hasA story staff can tell
Luke wanted a sparkling beverage for everyday life that he'd actually reach for, so he made it. That's the whole pitch, and it fits at the till.
A can that looks good on a shelf and a table
White and easy to spot, in a fridge or next to a plate.
A fish people ask about
It starts conversations. Staff get to finish them.
The case
24 cans. One flavour per case.
Every can includes the $0.10 can recycling fee and the $0.01 CRC fee.
PLACEHOLDER – awaiting Christian: from the store's 24-pack descriptions: confirm they apply to wholesale pricesThere's no price list online: wholesale pricing sits behind the wholesale sign-in. Ask us for access.
PLACEHOLDER – awaiting Christian: wholesale sign-in: confirm where it lives before linking itRuby Wild and Proper Lemon (a working name) are limited drops. Join the list.
Real photoWhat stockists get
More than a delivery.
Samples
Try it before you stock it.
PLACEHOLDER – awaiting Christian: samples: confirmStaff who get it
A short introduction, so your team can explain the beverage in a sentence.
PLACEHOLDER – awaiting Christian: staff introduction: confirmThe Fisherman's Club
Our club for stockists and early adopters.
They're very hard to invoice.
Stockists
Tell us about your place
Business name, a contact, your city and roughly how many cases a month. We'll be in touch.
