The story

A beverage with a serious reason to exist. And a fish.

BRiiNE began with a simple frustration: wanting a beverage that felt right for an ordinary day.

Luke's reason

He wanted a better can.

Luke wanted a sparkling beverage that tasted good enough to sip all day. Nothing in the fridge was quite it, so he decided to make his own.

Founding date: pending approval PLACEHOLDER – awaiting Christian: the founding year, for Christian to approve

The fish was there for all of it. It had opinions. Nobody asked.

The Alfred to his Batman.

Luke pours a can of BRiiNE into a glass Real video

The café moment

The pleasure of sparkling water.

That's what Luke wanted at a café: something sparkling that tasted good enough to order again, and again, through the day.

A man in a café sipping from a can of BRiiNE Real photo

The experiments

Enter his brother, a brewer.

Luke started experimenting with his brother, a brewer. The early batches weren't there yet. They kept going until it tasted like something Luke would happily sip all day.

Close-up of the BRiiNE can's label Real video

Listening

Early versions reached customers while we were still learning.

Their feedback, the experience of selling the beverage and later formulation work made it better. We keep that willingness to listen.

Tell us what you think

Flip before you sip

A flip, not a shake.

Turn the unopened can upside down, then back up, then open it. A flip, not a shake. The fish will be watching.

Ingredients: pending confirmation PLACEHOLDER – awaiting Christian: match the can's back label word for word
Someone tossing a lemon and a BRiiNE can in the air, the can upside down Real photo

Hydration in ordinary places

Where it belongs.

A court, a stump table, a lake. Mostly ordinary.

  1. A hand holding a BRiiNE can and a racket at the net Real photo

    Courtside

    Racket down. Can up.

  2. A woman sitting on a tennis court with a BRiiNE can Real photo

    Time out

    Sitting this one out.

  3. Someone sitting on the bow of a boat at sunset Real photo

    The lake

    Last light. Nobody in a hurry.

The fish

The product has to make sense. The fish is allowed to be strange.

BRiiNE has a serious reason to exist and a light personality. The fish handles the light part.

Paid in water.

PLACEHOLDER: full fish art (approved cartoon art) goes here PLACEHOLDER – awaiting Christian: the fish image shows on Home only until then

What's next

More flavours, more evenings, same fish.

The range

Ruby Wild and a lemon with a working name are on the way.

By BRiiNE

More evenings where people make something and meet someone.

Where to find it

We're working on more places to find it. We'll name them when they're real.

Cans produced: 24,000. The fish is keeping count.

First production run. As of October 2026.

Approved by Christian, Oct 30